Programmatic direct: This type skips the auction process entirely, allowing publishers to sell directly to specific advertisers at a fixed eCPM.
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Is programmatic advertising different than real-time bidding? There is some overlap, but the words RTB and programmatic can’t be used interchangeably. Programmatic advertising is a form of purchasing ads that utilize technology to automate and streamline the process. However, programmatic advertising isn’t completely automated, as there needs to be a person to define the parameters of the advertising campaign, such as target audience, geographic area and desired ad format (video, native, display, etc.
Impressions: Impressions refers to the number of times an ad is seen or scrolled past. In the real-time bidding process, advertisers don’t pay for one individual impression, but rather the cost per thousand impressions (CPM).
Ad Exchanges are autonomous platforms where publishers can sell their ad inventory and advertisers can buy it. Publishers use SSPs to connect to Ad Exchanges and make their ad inventory available on them.
With RTB, advertisers can monitor their campaigns easily without relying on vendors. Pelo need to reach out to multiple publishers and ask for reports, you can get them yourself on your DSP.
Mensurar e otimizar este desempenho: Esse Género de gestão permite o monitoramento detalhado dos fins das campanhas.
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Payment Processed: The advertiser pays the website agreed bid price through the DSP. The SSP then collects the payment, deducts its fee, and remits the remainder to the publisher.
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A demand-side platform allows an advertiser to buy ad space and manage their ads. It’s a place for advertisers, who have a demand for ad space. An example of a demand-side platform would be Google Ads.
In terms of pricing, publishers determine the floor prices of ads, with transaction prices fluctuating based on supply and demand.
Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on Amazon or third-party destinations.